< Creative That Works

Helping young British Columbians find a great career fit.

Man hard at work in BC


The Challenge

Drive awareness and usage of the career planning tools and support available to young people at workbc.ca.

WorkBC Print Ad
WorkBC Print Ad

The Solution

We chose to highlight real British Columbians working in the trades and technology sectors and we told their stories.

The messaging strategy was simple: be clear and relatable, make an emotional connection, and encourage young BC workers to find the right fit for them by showing real people who have started on their own career paths.

The campaign featured TV, online video, online display, sponsored content, social media and out of home.

WorkBC Skytrain Platform Posters
WorkBC Sktrain Station Wall Covering

The Results

Web visits to workbc.ca increased by nearly 2 million during the campaign period.

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