< Creative That Works

Capturing the vintage charm of a beloved hospitality brand.

Paul's Motor Inn Door Hanger-Inspired Business Cards

Paul’s Motor Inn

The Challenge

Keep Paul’s Motor Inn, a Victoria landmark since the 50’s, top of mind during peak tourism season.

A collection of Paul's Motot Inn Business Cards
A closeup of a Paul's Motor Inn business card

The Solution

Armed with a small budget, we needed to create a visually engaging campaign that was memorable and quick to communicate our key benefit of affordable, unpretentious quality. Print ads, online Big Box, and poster boards were utilized.

Paul's Motor Inn Ad - Don't let the fancy name fool you. We're very affordable
Paul's Motor Inn Ad - Even our prices are vintage
Paul's Motor Inn Ad - Visit Victoria's landmarks and stay at one too.

The Results

After the campaign launch, Paul’s vacancy rates hit all-time record lows.

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