Refresh and elevate this 30-year old community institution to compete with an onslaught of chain restaurants moving into the trading area.
Remaining true to its reputation of being an authentic and unpretentious local pub, we created a brand platform that spoke to their history in the area, while remaining relevant to both current and potential customers. The Delta Lion Pub was the hub of the community – a place where locals come to connect.
A new Delta Lion Pub logo was created that took design cues from vintage logos and references old sign-painted typography that would have been found in the community. The visual identity and colour palette reflect the brand position by being warm and welcoming. The design system and brand also had to allow for seasonal promos and features.
Sales improved immediately upon the rebrand launch, meaningfully outperforming year-over-year results with the 6-month period post launch seeing revenue growing over 15%. Staff and patrons alike embraced the new branding, promos, and merchandise, injecting some much needed energy and vitality into the established local favourite.
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