Small and medium businesses (SMBs) often don't have the resources available to understand and address the impact that old energy-inefficient equipment (lighting, HVAC, refrigeration etc), can have on their operating costs.
Our task was to drive awareness of, and engagement with, BC Hydro's incentive programs to help businesses upgrade and start saving. Only a little over 1/3 of SMBs were aware of BC Hydro Business Energy Incentives.
Our messaging focussed on asking business owners and decision makers to consider something they generally gave little thought to: the impact of electricity costs on the health of their business. The campaign was delivered through a mix of digital advertising, social media and radio.
Landing page visits grew over ten times the volume of the previous years' campaign. Project referrals more than doubled, and completed projects were up 20% year-over-year.
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