Capturing the vintage charm of a beloved hospitality brand.
The Challenge
To keep Paul’s Motor Inn, a Victoria landmark since the 50s, top of mind during peak tourism season.
The Solution
Working with a small budget, we created a visually engaging campaign that was not only memorable, but quick to communicate our key benefit of affordable, unpretentious quality. The campaign included print and digital ads, and poster boards.
The Results
After the campaign’s launch, Paul’s vacancy rates hit record-breaking lows.
