Our strategy was to highlight and communicate the many benefits of living and working in Prince Rupert and position the city as a place where you could find exactly what you’re looking for.

After extensive consultations with local business leaders, Indigenous liaisons, and residents, we developed a robust digital marketing campaign consisting of video, social media, and display advertising, as well search engine marketing. In addition, we created a website as a resource for those considering a move to Prince Rupert, which was full of information about local amenities, services, organizations, and landmarks alongside a jobs board and housing information.