Developing a beloved local institution.
The Challenge
The Mahony family approached us to help with the development of their authentic Irish pub brand.
The Solution
Leveraging the family’s rich history of pub ownership, we created a brand identity that featured family members and their stories, including a logo adapted from an 18th century family signature.
The Results
Sales rose above projections and the work won several design awards and accolades. Additionally, the family loved the use of their heritage in the branding. In fact, the father used the map within the stationery package as a storytelling tool.
