Launch UBC’s innovative Master of Data Science quickly and successfully – to establish and build a leading presence in this fast growing and highly sought-after field. Key competitors included universities like Cal-Berkley, Northwestern and NYU.
The key insight: the tsunami of data generated every day constitutes an unlimited opportunity for those with the skills to harness it.
The core creative idea illustrated the massive volume of data being created and captured all around us, in a wide variety of industries, and showed how graduates would be in a position to fulfill a highly in-demand need.
Armed with the skills of interpreting and leveraging this data, our graduates would be able to deliver on our promise: data. knowledge. action.
A highly targeted digital advertising campaign was developed to:
Video, e-mail marketing and webinars also supported a drive back to the program website for information and applications.
Applications received were 200% of target.
The quality of the initial applications were so good that the program was actually extended to accommodate more students.
The campaign also won Gold at the UPCEA Marketing Awards in 2016.
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