To develop a new brand identity for Great Western’s Brewhouse beer.
Great Western is an independent, employee-owned brewery located in the heart of the Prairies. We were tasked with re-branding their value brand, Brewhouse. to reflect its distinct personality and reaffirm product quality while celebrating its obvious value proposition.
The biggest challenge was creating a brand personality and an identity that stood out both in the minds of consumers and on the shelves.
What resulted was an authentic, ”refreshingly honest” anti-hype brand position that resonated with our target audience.
Despite overall industry volume growth of approximately 3%, Brewhouse has averaged over 30% growth for the past five years, and is continuing to grow as more and more people discover its awesomeness.
St. Bernadine was recognized at the ReBrand 100® Global Awards for excellence in brand repositioning. Every Friday afternoon in the office, you can hear the St. Bernadine team cracking an icy cold Brewhouse at about 4:01.