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Hymn of St. Bernadine - Play

The Goal

To develop a new brand identity for Great Western’s Brewhouse beer.

Great Western is an independent, employee-owned brewery located in the heart of the Prairies. We were tasked with re-branding their value brand, Brewhouse. to reflect its distinct personality and reaffirm product quality while celebrating its obvious value proposition.

The Challenge

The biggest challenge was creating a brand personality and an identity that stood out both in the minds of consumers and on the shelves.

The Solution

What resulted was an authentic, ”refreshingly honest” anti-hype brand position that resonated with our target audience.

Despite overall industry volume growth of approximately 3%, Brewhouse has averaged over 30% growth for the past five years, and is continuing to grow as more and more people discover its awesomeness.

St. Bernadine was recognized at the ReBrand 100® Global Awards for excellence in brand repositioning. Every Friday afternoon in the office, you can hear the St. Bernadine team cracking an icy cold Brewhouse at about 4:01.

Radio Samples
Radioclose
Brewhouse: 1 % [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-1-Percent.mp3|titles=Brewhouse: 1 percent]
Brewhouse: Elevators [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Elevators.mp3|titles=Brewhouse: Elevators]
Brewhouse: Fruit [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Fruit.mp3|titles=Brewhouse: Fruit]
Brewhouse: Giver [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Giver.mp3|titles=Brewhouse: Giver]
Brewhouse: Nippleometre [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Nippleometre.mp3|titles=Brewhouse: Nippleometre]
Brewhouse: Twist off the Cap [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Twist-Off-The-Cap.mp3|titles=Brewhouse: Twist off the Cap]
Brewhouse: Variety Pack [audio:http://www.stbernadine.com/wp-content/uploads/2011/01/Brewhouse-Variety-Pack.mp3|titles=Brewhouse: Variety Pack]